Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
By: Verganti, Roberto.
Material type:
BookPublisher: Boston, Mass. : Harvard Business Press, c2009Description: xv, 272 p. : ill.ISBN: 9781422124826 (hardcover : alk. paper); 1422124827 (hardcover : alk. paper).Subject(s): Technological innovations | Industrial managementDDC classification: | Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| Books | Panampilly Nagar | Non Fictio | Book Cart | PPN-NF-R5-S1 (Browse shelf) | 1 | Available | B0110517 |
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Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.