Granthapura

Your cart is empty.
OPACHEADER
Normal view MARC view ISBD view

Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By: Verganti, Roberto.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business Press, c2009Description: xv, 272 p. : ill.ISBN: 9781422124826 (hardcover : alk. paper); 1422124827 (hardcover : alk. paper).Subject(s): Technological innovations | Industrial managementDDC classification:
Contents:
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Books Panampilly Nagar
Non Fictio Book Cart PPN-NF-R5-S1 (Browse shelf) 1 Available B0110517
Total holds: 0

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.